What is Let’s Fucking Date?
After graduating from Duke University, Serena was hired as a producer at Refinery29. In February 2020, she quit her job to launch her own company that would empower women to live their lives unapologetically and authentically.
During quarantine, Serena took her persona to the next level when she changed the TV landscape by creating the first ever Instagram Live reality show, Let’s Fucking Date. The show, which ran for three seasons, streamed Serena’s virtual blind dates to her audience of 550k+ followers and amassed over 5 million views. What started as a way for a single woman to entertain her followers, was quickly dubbed by The Today Show as “Quarantine’s New Must-Watch.” Let’s Fucking Date became a viral phenomenon and numerous brands, including Bumble, Svedka, Bev, and Hint, paid premium rates to become sponsors and integrate their products seamlessly within the show’s ecosystem. Let’s Fucking Date was recognized as an honoree at the 2021 Webby Awards.
Why did you create the card games?
Charting LFD’s rapid growth, Serena recognized the gap in the market for dating advice tailored to the digital age. To help her fans conquer the world of dating, she created the Let’s Fucking Date card game to be enjoyed on first dates, in intimate group settings, and by couples. Since then, we have also released an X-rated version, Let’s Fucking Fuck, in June 2021 and sold twenty thousand units of the games to date. Just recently, we released a third iteration of the popular card game titled Let’s Fucking Play in November 2021. The newest version aims to bring the player closer to themselves — breaking down the stigma of self pleasure and reframing it as the ultimate act of self love.